Every year on the third Thursday of November, the world counts down to Beaujolais Nouveau Day. In 2026, the release date is Thursday, November 19. Start preparing now and you’ll enjoy it even more.
What is Beaujolais Nouveau?
Beaujolais Nouveau is a fresh young wine made from Gamay grapes grown in the Beaujolais district of southern Burgundy, France. Produced using carbonic maceration (macération carbonique), it delivers fresh fruit aromas and soft tannins. Bursting with fruit and easy to drink, it’s the year’s new vintage released at maximum speed — welcoming for beginners and enthusiasts alike.
Why the Third Thursday of November?
Originally fixed on November 15, the release date was changed in 1985 to the third Thursday of November so transport companies wouldn’t be caught off-guard by weekend closures. Since then, the simultaneous global release — early Thursday morning in Japan — has turned it into an international event.
Tasting Notes and How to Enjoy It
Fresh red fruit aromas — strawberry, cherry, banana — with bright acidity define Beaujolais Nouveau. Light-bodied, low tannin, and easy to drink. Serve slightly chilled at 14–16°C. Perfect for toasting with friends and family on release day.
| Feature | Beaujolais Nouveau | Regular Red Wine |
|---|---|---|
| Aging time | Weeks (new-vintage) | Months to years |
| Tannins | Low (light-bodied) | Medium to high |
| Aromas | Strawberry, cherry, banana | Complex, evolved |
| Drinking window | Release to ~6 months | Years to decades |
| Serving temperature | 14–16°C (slightly cool) | 16–18°C |
Lyon’s “Pot” Culture: How Beaujolais Is Drunk at Home
Lyon, Beaujolais’ neighbor and France’s gastronomic capital, still serves wine in a “pot” (pot lyonnais) in its bouchons (traditional bistros) — a distinctive 46cl thick-glass vessel designed for one person’s meal. “One meal, one pot” is deeply embedded in Lyonnais daily life. The city even has a saying: “Lyon is watered by three rivers: the Rhône, the Saône, and Beaujolais.”
Can’t Wait? Try This Italian Red Now
Looking for something fruit-forward and easy-drinking while you wait? Doppio Passo Primitivo — Japan’s first exclusive import of Puglia Primitivo — delivers berry and plum fruit with a relaxed, food-friendly style. A fuller body than Beaujolais, but the same effortless charm for everyday enjoyment.
Preparing for the 2026 Release
Pre-orders often open in October. Sign up to importer mailing lists to catch early reservations. On release day, wine bars and department stores across Japan hold special events. Until then, warm up the season with a glass of Italian red.
Frequently Asked Questions
Q. When is Beaujolais Nouveau 2026 released?
A. Early Thursday morning, November 19, 2026 (Japan time). The third Thursday of November is the global release date every year.
Q. What does Beaujolais Nouveau taste like?
A. Fresh strawberry, cherry, and banana aromas with low tannins and bright acidity. Light, easy to drink, and approachable for beginners.
Q. How long can I keep Beaujolais Nouveau?
A. Drink within about six months of release. It’s made for freshness, not aging.
Q. What food pairs with Beaujolais Nouveau?
A. Charcuterie, fresh cheese, fried chicken, yakitori — light meat dishes pair beautifully.
Q. What is carbonic maceration?
A. Whole grape clusters ferment inside a carbon dioxide atmosphere. The result: low tannins and vibrant fresh fruit — the signature character of Beaujolais Nouveau.
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