Come home to wine you'll love.
Discover bottles you wouldn't normally pick up. Our sommeliers and taste-matching technology hand-select each wine for you — delivered to the one place you can really enjoy it: home. Like talking wine with an old friend, Swirl helps you find what you didn't know you loved.
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Swirl Wine Club
Sommelier-curated wines, hand-picked monthly to match your taste.
1. Discover
Take a 2-minute quiz and we'll find the wines that match your taste.
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2. Taste
Your monthly Swirl box arrives at home with tasting notes for each bottle.
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3. Share
Your dedicated sommelier learns your taste over time — your feedback shapes every box.
What's in the box
Two or four wines you'll love
Pick your plan: two or four wines a month. Each bottle is hand-selected for you based on your Wine Quiz. We source from Italy, France, the US, Australia, New Zealand, and beyond.
How the Swirl Club works
Your first box
Hand-selected for you
Delivered to your door
Swirl Wine Club
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4 bottles
¥13,950
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2 bottles
¥7,950
- Free shipping
- Order by the 15th to get this month's box
- Cancel anytime
- 10% off all wines in the shop
Order by the 5th to get this month's box
Enjoy every wine moment
Wine Cards & Stories
Taste — and learn. Each bottle comes with tasting notes, pairing ideas, and the vineyard's story. Use the Wine Journal to track every wine you fall for.
Tastings & events
Members-only invites to wine tastings and events. Meet the makers — and other Swirl members — online and in person.
Member pricing on the cellar
10% off everything in the Swirl Cellar, plus loyalty points on every order. Treat yourself to rare bottles you won't find anywhere else in Japan.
Better value
Wine Club bottles arrive priced around 10% below their regular shop price. The exact discount varies month to month — typically between 5% and 15%.
Monthly subscription, members price
¥13,950
/ 4 bottles¥16,000
Retail price
"What's your favorite wine?"
It's the question we hear most — and the one we find hardest to answer. Wine is like music: everyone has their own taste. Some love the dissonance of jazz; others pop. Our mood changes the soundtrack; our tastes shift over the years. Yet when it comes to wine, we hesitate to commit, to share, to claim a favorite. We want to change that.
Take our quick Wine Quiz and find the flavors you actually love. Simple questions, precise enough to capture how your palate really works. While you imagine the wine you'd love, we hand-pick bottles for you.
Our sommeliers use taste-matching technology and thousands of data points to build your Swirl box around your quiz results. Only one wine in thirty makes it into the Swirl Cellar. We only ship wines we'd happily pour for our own friends.
Meet Federico — your sommelier
Italian humor in equal measure to wine expertise. Federico spends his time visiting vineyards, building relationships with winemakers, and tasting every wine that ends up in the Swirl Cellar — choosing only the best. He reads every Wine Quiz personally to pick bottles that match your taste. When he's not holding a glass, he's playing cello or making (his words) the world's best lasagna — his grandmother's recipe, naturally. Italian, English, and Japanese — drop him a line whenever you want to talk wine.
Wine Gift Sets
Wine, on your time
Chosen for you
Cancel anytime
Frequently asked questions
More questions about the Wine Club? Get in touch anytime.Start by taking our Wine Quiz to find the wines that match your palate.
You can't edit the original quiz, but no worries — your taste profile evolves with every wine you rate. As your palate shifts over time, we adjust. Keep rating the wines you receive, and we'll keep refining your matches.
Boxes ship at the end of each month, excluding public holidays. You'll get a shipping email with tracking the moment your wines leave us.
Yes — pick a morning or afternoon delivery window at checkout.
Yes — shipping is free on all Wine Club subscriptions (2 or 4 bottles).
