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There is a small pink ribbon printed on the label of Bosco del Merlo's rosé wines. Since 2018, Life in Rosé has donated part of the proceeds from Prosecco Rosé and Pinot Grigio Rosé to LILT, the Italian League Against Cancer. A Swirl campaign for Breast Cancer Awareness Month in October is in preparation.
Bookings for Fabio x Swirl at the Isetan Shinjuku Italy Fair 2026 opened at noon on September 2 and all eight days sold out in about one minute. Thank you to everyone who reserved. The four wines we pour at the counter are also available as a set to open at home.
From September 15 to 22, 2026, the Isetan Shinjuku Italy Fair 2026 hosts a reservation-only wine pairing by chef Fabio (ファビオ飯) and Swirl. Bookings opened September 2 at noon and sold out in about one minute.
Swirl's website has been fully relaunched. Use code RENEWAL35 for 35% off all wines (June 25, 20:00 to June 28, 23:59 JST). Plus what's new: full Japanese and English bilingual support, maker story pages, and expanded editorial content.
On June 2nd, Swirl took part as official sponsor in the Festa della Repubblica reception at the Embassy of Italy in Tokyo, pouring wines to celebrate 80 years of the Italian Republic and 160 years of Italy–Japan relations.
Popular YouTube chef Fabio chose SWIRL's Bosco del Merlo wines for his collaboration menu at the Italia-ten 2025 fair at Mitsukoshi Nihonbashi. Here are the three dishes, the three pairings we landed on after two tastings, and the story behind them.