Wine Club
Your dedicated sommelier hand-picks wines matched to your taste, with tasting notes and winery stories in every box. Travel the world by the bottle, each month.
Wine, made personal
Sommelier-curated bottles, delivered across Japan
Save 10% on every bottle with the Swirl Wine Club
Proudly poured at
Embassy of Italy in Tokyo
Italy's National Day 2026, official sponsor
Tokyo American Club
On the wine list at the Azabudai & Nihonbashi clubs
FCCJ, Foreign Correspondents' Club
Wine pairing dinner at The Pen & Quill
Elio Locanda Italiana
Organic & sustainable wine dinner
Embassy of Italy in Tokyo
Italy's National Day 2026, official sponsor
Tokyo American Club
On the wine list at the Azabudai & Nihonbashi clubs
FCCJ, Foreign Correspondents' Club
Wine pairing dinner at The Pen & Quill
Elio Locanda Italiana
Organic & sustainable wine dinner
Also poured at: Kimpton Shinjuku Tokyo ・ The Peninsula Tokyo ・ Conrad Tokyo ・ W Osaka and more. See all events →
Winter Gifts & Wine Sets
For year-end gifts and Christmas. Free shipping over ¥15,000
5 sparklings for any celebration: 2 brut, 2 rosé, 1 Moscato. Free shipping.
Price (tax included)
¥15,000
Sale price¥17,900
Four wines we held back until they were ready.
Price (tax included)
¥25,000
Sale price¥31,930
No Cabernet, no Chardonnay: four grapes that only grow at home.
Price (tax included)
¥16,000
Sale price¥19,680
Europe's two easiest-drinking wines, four bottles each: 9% off, free shipping.
Price (tax included)
¥16,000
Sale price¥17,600
A 6-bottle tour of Italy, reds and whites.
Price (tax included)
¥25,000
Sale price¥31,960
This Month's Favorites
Juicy Puglian Primitivo, blackberry and spice with a long, moreish finish.
Price (tax included)
¥2,200
The everyday Sangiovese you'll want to buy by the case.
Price (tax included)
¥3,850
Noble and elegant, a juicy full-bodied Morellino with class.
Price (tax included)
¥8,800
Crisp and dry, the much-loved Italian sparkling.
Price (tax included)
¥3,300
Raspberry and violet, a supple Nebbiolo, the fog grape.
Price (tax included)
¥5,500
Named seduction, an elegant Syrah of red-fruit charm.
Price (tax included)
¥4,400
Why Swirl
Chosen at the source.
Swirl it. Sniff it. Pick it.
Chosen at the source.
Delivered without ever feeling the heat.
Swirl it. Sniff it. Pick it.
Tasted at the source, imported direct
Federico flies to the wineries, walks the vines, and tastes side by side with the makers. Only the bottles that make him smile get a seat on the container.
Cold chain from winery to your home
Temperature controlled reefer containers across the ocean, and chilled delivery within Japan from July through September. Your wine never feels the heat, so the first sip tastes just like it did at the winery.
Small family wineries, fair prices
Small family wineries you will not find on supermarket shelves. Buying direct keeps the stories close and the prices honest.
3% back in points on every order
Earn 3% of every purchase back in points (1 point = ¥1). Free to join, and you redeem them at the cart on your next order. Points expire 1 year after your last purchase, and every new order extends them. Subscribers collect on every box.
Swirl Wine Subscription
-
4 bottles
¥13,950
-
2 bottles
¥7,950
- Free shipping
- Order by the 15th to get this month's box
- Cancel anytime
- 10% off all wines in the shop
Order by the 15th to get this month's box
Wine made for you
Your sommelier hand-picks bottles each month, matched to your taste.
Better value
Up to 15% off every bottle in the shop.
Cancel anytime
No minimum commitment. Pause, skip, or cancel whenever.
From the blog
View all articles →
Wine Alcohol Content: ABV by Type and How to Choose a Lower-Alcohol Wine
Wine alcohol content varies widely by type. A Milan-born Italian wine...
The Basics of Pairing Wine and Food: 5 Rules That Never Fail, and How to Choose by Dish
The basics of pairing wine and food, in five rules that never fail: m...
How Sparkling Wine Is Made: Methods, Flavor, and How It Differs from Champagne
A clear guide to how sparkling wine is made: bottle fermentation (met...
Our winemakers
Doppio PassoPuglia・Italy
Bosco del MerloVeneto・Italy
Alessandro RivettoPiedmont・Italy
TerenziTuscany・Italy
Tenuta GrimaniVeneto・Italy
Crosby RoamannNapa Valley・USA
Mark HeroldNapa Valley・USA
SerramarroccoSicily・Italy
Meet all the makers →
Every bottle has a story
Meet the growers, the families, and the obsessions behind each wine. These are the winemakers your sommelier buys from directly.
In the spotlight
"What carried Primitivo around the world was not power but drinkability. The soft tannins and gentle acidity born from a double harvest: that is our philosophy."
Doppio Passo
Puglia・Italy
Doppio PassoPuglia・Italy
Bosco del MerloVeneto・Italy
Alessandro RivettoPiedmont・Italy
TerenziTuscany・Italy
Tenuta GrimaniVeneto・Italy
Crosby RoamannNapa Valley・USA
Mark HeroldNapa Valley・USA
SerramarroccoSicily・ItalyLet's get started, Swirl!
Our name comes from the swirl of a wine glass — the small motion that releases every aroma. Wine is the same: the more you turn it, the more you find. New bottles, new restaurants, new friends, new knowledge. We're here to help you find yours.
Wine is more than a drink. It's a way to slow down, to connect, to make ordinary evenings memorable. We'd love for you to start that journey with us.
Let's begin, together.
