About Swirl

Swirl the glass,
and wine opens up.

Our name comes from swirling: the small turn of the glass that releases every aroma. We bring wines from family makers in Italy and beyond to Japan, and help you find the ones you will love.

Federico Fanelli

Founder

Federico Fanelli

Founder, CEO and wine buyer

Federico grew up in Italy. As a boy his father took him to wineries in Piedmont, bought wine straight from the barrel and bottled it at home. Wine was simply part of family life.

He started Swirl to build a flat, friendly place where beginners and connoisseurs enjoy good wine side by side. He still visits every maker and tastes every wine himself before it reaches you.

Read Federico's profile →
  • 500+restaurants and hotels served, including Michelin-starred tables
  • 10,000+customers reached through our online shop
  • 1 in 30wines tasted make it into our cellar

How we work

Three things we never compromise on

01

Chosen at the source

We visit family-run wineries, meet the people who make the wine and taste in the cellar. Only bottles we would serve at our own table make the cut.

02

Imported directly, only by us

We import directly from each winery, and the makers we bring in are distributed in Japan only by Swirl. No middlemen, fair prices, and the full story behind every bottle.

03

Cared for all the way

In the warm months we ship chilled at no extra cost, so every bottle reaches you as the winemaker intended.

Our makers

The families behind our wines

TerenziTerenzi Tuscany Bosco del MerloBosco del Merlo Veneto Doppio PassoDoppio Passo Puglia Alessandro RivettoAlessandro Rivetto Piedmont

Meet all our makers

Enjoy Swirl

Find your way into wine

Shop winesOur full cellar, from everyday bottles to rare finds. Wine QuizA few questions to discover your taste. Wine ClubWines picked for you every month. Cancel anytime. EventsTastings and pairing dinners with our makers. LearnGrapes, regions and pairings, in plain words. For restaurants and retailersWholesale, from wine selection to after-sales support.

Follow along

Watch, sip, follow

Shopping with Swirl

Good to know before you order

  • Swirl KK (スワール株式会社) is a Tokyo importer of wines from small Italian family producers.
  • We ship within Japan only.
  • Weekday orders placed by 12:00 JST ship the same day. Orders after 12:00 ship the next business day.
  • Shipping is ¥660 anywhere in Japan, free over ¥15,000. Cool delivery is free.
  • Gift wrapping is available, with a message card in English or Japanese.
  • Living abroad? Our English site makes it easy to send wine to someone in Japan.

Company

Company
Swirl K.K.
Representative Director
Federico Fanelli
Address
Kuwano Building 2F, 6-23-4 Jingumae, Shibuya-ku, Tokyo 150-0001
Business
Import, wholesale and retail of wine
Contact
Contact form
Legal
Notation under the Act on Specified Commercial Transactions