Grape Varietals
An indigenous grape grown in Puglia's Salento peninsula for over 2,800 years. Learn the story behind its unique "double-black" name, its bold tannic character, and how to pair it with Japanese cuisine.
Did you know Primitivo and Zinfandel are actually the same grape variety? We explain the surprising truth revealed by a 1994 DNA study, and how to enjoy Puglia's bold red wines.
Primitivo is Puglia's fruit-rich, dry red grape. Its shared DNA with Zinfandel and Tribidrag, the double-harvest Doppio Passo, pairings from yakiniku to teriyaki, and the bottle Swirl imports to Japan first and exclusively.