Swirl relaunches its website. To celebrate, 35% off all wines (RENEWAL35, June 25 to 28)

We have fully relaunched the Swirl website (swirlwine.co.jp). To thank you for your continued support, we have prepared a relaunch coupon, RENEWAL35. During the promotion, every wine in our online store is 35% off.

Website relaunch celebration: 35% off all wines

Enter the coupon code RENEWAL35 at checkout and all eligible wines are 35% off.

• Coupon code: RENEWAL35
• Discount: 35% off all wines
• Period: June 25, 2026 (Thu) 20:00 to June 28 (Sun) 23:59 (JST) only
• Eligible: all wines in the online store

That bottle you have been curious about, or your usual favorite: now is the time. Choose a wine ›

What's new

This relaunch is not just a new look. We have rethought how easy the site is to browse and to read.

• Fully bilingual (Japanese and English): every product page and article is available in both Japanese and English.
• Maker story pages: each winery introduced with its region, people, and philosophy, in photos. The story behind the bottle comes through.
• Wine quiz: answer five quick questions and we suggest a bottle matched to your taste.
• A wine blog worth reading: grapes, regions, pairings, and above all the makers. From the family growers we visit in person to clear, useful guides.
• A more convenient My Page: order history, subscription management, members-only CLUB discounts, loyalty points, and referrals, all in one place.
• Reviews: share your thoughts on a favorite bottle. Your review helps the next person choose theirs.
• Optimized for mobile: easier to view and to buy on the go.

A few reads: The Complete Primitivo Guide, Puglia Wine Guide.

Many new arrivals

Alongside the relaunch, we have widened our range well beyond Italy: Napa Valley, Australia, Burgundy and Champagne, with new makers arriving steadily. The highlight is Doppio Passo, one of Europe's best-selling Primitivos, which Swirl now imports as the first and exclusive official importer in Japan. See new arrivals ›

Federico's picks: five wines to enjoy at 35% off

As an importer I open a lot of wines, and these five are bottles I can recommend with confidence, especially right now.

• Terenzi Morellino di Scansano (regular ¥3,850 incl. tax): Sangiovese from Maremma, Tuscany. Soft and fruit-forward, a great first bottle.
• Farinaldo Soave (regular ¥3,700 incl. tax): a crisp dry white from Veneto. Serve well chilled with antipasti or Japanese food.
• Barone di Serramarrocco Inzolia (regular ¥3,960 incl. tax): an organic white from Sicily. Perfect for summer.
• Terenzi Madrechiesa 2020 (regular ¥8,800 incl. tax): Terenzi's flagship Sangiovese, a special bottle that shows what Maremma can do.
• Alessandro Rivetto Barbera d'Alba (regular ¥4,900 incl. tax): a serious Barbera from Langhe, Piedmont. Fruit and savor, great with meat.

Frequently asked questions

Q. When can I use the coupon?
A. From June 25, 2026 (Thu) 20:00 (JST) through June 28 (Sun) 23:59 (JST).

Q. What is eligible for the discount?
A. All wines in the online store. Enter the code RENEWAL35 at checkout.

Q. A common mistake?
A. Do not forget to enter the code. Apply RENEWAL35 in your cart before completing your purchase.

Thank you, as always, for choosing Swirl. We hope the new site helps you discover your next favorite bottle. Choose a wine ›