Wine Club
Your dedicated sommelier hand-picks wines matched to your taste, with tasting notes and winery stories in every box. Travel the world by the bottle, each month.
Wine, made personal
Sommelier-curated bottles, delivered across Japan
Save 10% on every bottle with the Swirl Wine Club
Proudly poured at
Embassy of Italy in Tokyo
Italy's National Day 2026, official sponsor
Tokyo American Club
On the wine list at the Azabudai & Nihonbashi clubs
FCCJ, Foreign Correspondents' Club
Wine pairing dinner at The Pen & Quill
Elio Locanda Italiana
Organic & sustainable wine dinner
Embassy of Italy in Tokyo
Italy's National Day 2026, official sponsor
Tokyo American Club
On the wine list at the Azabudai & Nihonbashi clubs
FCCJ, Foreign Correspondents' Club
Wine pairing dinner at The Pen & Quill
Elio Locanda Italiana
Organic & sustainable wine dinner
Also poured at: Kimpton Shinjuku Tokyo ・ The Peninsula Tokyo ・ Conrad Tokyo ・ W Osaka and more. See all events →
This Month's Favorites
Light yellow color, pear, white flowers, citrusy notes
Regular price
¥4,400
Pale lemon color, white flowers, green apple and pear.
Regular price
¥3,700
Ruby red color and aromas of cherry, dried red fruit, oak, toasted almonds, tobacco
Regular price
¥8,250
Dense purple color, currant, cherry and blackberry, liquorice, tamarind.
Regular price
¥4,400
Pale lemon color, lemon, green apple, pear.
Regular price
¥4,400
Wine Gift Sets
Why Swirl
Chosen at the source.
Swirl it. Sniff it. Pick it.
Chosen at the source.
Delivered without ever feeling the heat.
Swirl it. Sniff it. Pick it.
Tasted at the source, imported direct
Federico flies to the wineries, walks the vines, and tastes side by side with the makers. Only the bottles that make him smile get a seat on the container.
Cold chain from winery to your home
Temperature controlled reefer containers across the ocean, and chilled delivery within Japan from July through September. Your wine never feels the heat, so the first sip tastes just like it did at the winery.
Small family wineries, fair prices
Small family wineries you will not find on supermarket shelves. Buying direct keeps the stories close and the prices honest.
Swirl Wine Subscription
-
4 bottles
¥13,950
-
2 bottles
¥7,950
- Free shipping
- Order by the 15th to get this month's box
- Cancel anytime
- 10% off all wines in the shop
Order by the 5th to get this month's box
Wine made for you
Your sommelier hand-picks bottles each month, matched to your taste.
Better value
Up to 15% off every bottle in the shop.
Cancel anytime
No minimum commitment. Pause, skip, or cancel whenever.
From the blog
View all articles →
From Mount Fuji to Mugello: A Japanese winemaker plants Koshu in Tuscany
Tatsuhiko Ozaki, Japanese-born and a Tuscan for 13 years, has begun g...
Champagne's 2026 Harvest Hit Hard: Why the Vintages on Shelves Now Are a Smart Buy
France's 2026 Champagne crop has been devastated by frost and hail. H...
Sangiovese: The Grape Behind Italy's Iconic Reds
Sangiovese is the red grape behind Chianti, Morellino and other iconi...
Our winemakers
Bosco del MerloAnnone Veneto / Veneto・Italy
Alessandro RivettoLa Morra / Piedmont・Italy
TerenziTuscany・Italy
Tenuta CasadeiTuscany・Italy
Tenuta GrimaniVeneto・Italy
Castello del TrebbioTuscany・Italy
Crosby RoamannNapa Valley・USA
Mark HeroldNapa Valley, California・USA
SerramarroccoSicily・Italy
Meet all the makers →
Every bottle has a story
Meet the growers, the families, and the obsessions behind each wine. These are the winemakers your sommelier buys from directly.
In the spotlight
'Wine is passion, love for our family, and love for this land.'
Bosco del Merlo
Annone Veneto / Veneto・Italy
Bosco del MerloAnnone Veneto / Veneto・Italy
Alessandro RivettoLa Morra / Piedmont・Italy
TerenziTuscany・Italy
Tenuta CasadeiTuscany・Italy
Tenuta GrimaniVeneto・Italy
Castello del TrebbioTuscany・Italy
Crosby RoamannNapa Valley・USA
Mark HeroldNapa Valley, California・USA
SerramarroccoSicily・ItalyLet's get started, Swirl!
Our name comes from the swirl of a wine glass — the small motion that releases every aroma. Wine is the same: the more you turn it, the more you find. New bottles, new restaurants, new friends, new knowledge. We're here to help you find yours.
Wine is more than a drink. It's a way to slow down, to connect, to make ordinary evenings memorable. We'd love for you to start that journey with us.
Let's begin, together.
